Glossary Term
Amazon Transparency Code
A product serialization service that helps identify individual units and prevents counterfeits from reaching customers.
Stopping Counterfeits at the Door
Transparency is a serialization service. Amazon provides you with unique codes for every single unit you produce. Before a product leaves an FBA warehouse (or when a customer receives it), the code is scanned to ensure it is an authentic item. If there is no code, it doesn’t ship.
Printing Transparency Labels
These labels have strict requirements regarding size and 2D barcode scannability. Many sellers struggle to generate these in bulk without specialized tools that can handle CSV data and turn them into print-ready layouts.
- Prevents unauthorized sellers from "piggybacking" on your listing.
- Increases customer confidence in product quality.
- Helps track manufacturing batches.